Nano Launch Creates History in World's Automobile Industry
Auto News Sunday, March 22, 2009Described as "People's Car" by Tata Group Chairman Ratan Tata, Nano's commercial launch will mark a milestone in a journey, which was replete with controversies, hurdles and criticism from competitors.Tata Motors launches the world's least expensive car, Nano on 23rd of March 2009.
Tata Motors hope to start from the second week of April advance bookings for the 624-cc jellybean car, which has a snub nose, a sloping roof and just about room for five to squeeze in.
The four-door, five-seat car has a small 33-bhp engine at the rear and is targeted at the strong Indian middle class population that aspires to trade its two-wheelers for a much safer vehicle at an affordable cost.
With a length of 3.1 metres, a width of 1.5 metres and a height of 1.6 metres, Nano also has adequate ground clearance and can effortlessly manoeuvre on busy roads in cities as well as in rural areas.
As far as customers are concerned, they can expect to own a car coming at a price between Rs 1.20 lakh and Rs 1.30 lakh, depending on the version of Nano, although bookings will start only in April second week.
According to dealer sources, if the company keeps the ex-factory price at Rs 1 lakh, as promised by Tata, then the base model could easily have an on-road price of Rs 1.20 lakh after adding taxes such as excise duty, education cess and road tax, along with transportation cost, local taxes, insurance and registration fees and a lifetime parking fees (wherever applicable).
Last month, Tata Motors had appointed public sector lender State Bank of India as the sole booking agent for the world's least expensive car from the stable of Tatas. The booking amount is reportedly fixed at Rs 70,000.
Ever since the idea of making a car costing only Rs 1 lakh for Indian passengers was conceived way back in 2003 by Ratan Tata, his dream had to face challenges -- both technical and political.
Till the time the Sanand facility is ready by 2010, Nano will be produced from Tata Motors' factories at Pantnagar in Uttarakhand and Pune in Maharashtra in limited numbers.
Tata Motors hope to start from the second week of April advance bookings for the 624-cc jellybean car, which has a snub nose, a sloping roof and just about room for five to squeeze in.
The four-door, five-seat car has a small 33-bhp engine at the rear and is targeted at the strong Indian middle class population that aspires to trade its two-wheelers for a much safer vehicle at an affordable cost.
With a length of 3.1 metres, a width of 1.5 metres and a height of 1.6 metres, Nano also has adequate ground clearance and can effortlessly manoeuvre on busy roads in cities as well as in rural areas.
As far as customers are concerned, they can expect to own a car coming at a price between Rs 1.20 lakh and Rs 1.30 lakh, depending on the version of Nano, although bookings will start only in April second week.
According to dealer sources, if the company keeps the ex-factory price at Rs 1 lakh, as promised by Tata, then the base model could easily have an on-road price of Rs 1.20 lakh after adding taxes such as excise duty, education cess and road tax, along with transportation cost, local taxes, insurance and registration fees and a lifetime parking fees (wherever applicable).
Last month, Tata Motors had appointed public sector lender State Bank of India as the sole booking agent for the world's least expensive car from the stable of Tatas. The booking amount is reportedly fixed at Rs 70,000.
Ever since the idea of making a car costing only Rs 1 lakh for Indian passengers was conceived way back in 2003 by Ratan Tata, his dream had to face challenges -- both technical and political.
Till the time the Sanand facility is ready by 2010, Nano will be produced from Tata Motors' factories at Pantnagar in Uttarakhand and Pune in Maharashtra in limited numbers.
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Posted by Raj
on Sunday, March 22, 2009.
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