How Tata Nano is Similar to Tata Indica ?
Auto News Sunday, March 22, 2009
There are similarities in the launches too. The Indica was unveiled at a time when there was an economic downturn. The Nano is being launched at a time that many believe could be the worst economic downturn of the century. Take a look at the fortunes of the company around the time of the launches. The company reported its first loss of Rs 74.3 crore in the June quarter of 2000, its first red ink since 1945. It has again reported a loss of Rs 263.26 crore for the quarter ended December 31, 2008 just prior to the Nano launch. Nano story also emulate some of the Indica tale's positive aspects? For instance, the initial response to Indica was stunning, with a mammoth one lakh customers cheerfully coughing up Rs 3 lakh well in advance for the first allotment of 10,000 cars. In a few weeks from now bookings for the Nano will begin. This time too the initial sales are expected to be through the allotment route. The journey from the Indica to the Nano has been transformational for the company. The change in its name to Tata Motors from Telco has been incidental. Indica's launch signified the metamorphosis of a commercial vehicle manufacturer to a passenger car maker. The launch of Nano symbolises creation of a new price point and a possible new market segment in the industry.
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Posted by Raj
on Sunday, March 22, 2009.
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